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Heng-An-defeats-benefit-of-hundred-of-treasure-cleSale grows 10 8 years times, rise from 1 billion yuan of violent wind reach 10 billion yuan, wool interest rate exceeds 40% , do one slant how does the company of estate of native land paper that ranks Chinese southeast small town let Bao Jie,Erlotinib, Jin Baili do these competitors sigh oneself be like,not? In " weekly of the first finance and economics " what did in October 2009 " gold-lettered signboard, company person loves consumable shop sign most " in investigation (on October 19,Paclitaxel, 2009 the 37th period, always the 80th period) , heng An group makes " heart photograph imprints " the brand is led with the support of 27.7% , receive in glory paper towel kind golden fascia. This is more or less one has some beyond the result of people expect, because be in territory of market of consumable of most daily expense, when brand of China and foreign countries is the same as an athletics, the supportive rate that China produces does not make a person optimistic. The Jin Baili that has world-famous paper to taste brand easy clean (China) the success that the company also is celebrating them. On January 11,Gemcitabine, 2010, when announcing to media Jin Baili realized gain eventually in China 2009, plum of Tong of chief inspector of development of business of division of big China of golden hundred benefit and strategic project is a little excited, this momently she looks forward to long already. Before this, she most the problem that is afraid that whether answer reporter makes money in China about Jin Baili. For whole world of benefit of this gold hundred the CEO of other area market collects Shanghai, want to learn Jin Baili to rely on native land group to realize the experience of gain in China together. But the paper that is in China tastes the market, their success appears much some rarer miserable and shabby, because 2009, they are in China the most driving competitor, slant the best time that Heng An group of Hai Xiaozhen is enjoying the Jin Jiangan that resides Fujian southeast ministry to belong to his, integral gross profit was led first half of the year 2009 45% , net profit grows 54% compared to the same period, the history that created oneself not only is highest profit margin record, also ascended it to be in the profit summit summit of the industry at the same time. In 8 years of in the past, heng An's sale rises from 1 billion yuan of violent wind reach 10 billion yuan. And, the strategy that with Chinese great majority manufacturing industry company adopts is different, this company does not make price war, do not make mountain fastness brand,Capecitabine, do not imitate, some closer year of product figure that will holding high end all the time. Considering its civilian battalion identity, and its located industry, not be estate or IT this kind normally the fast growth industry on the meaning,inhibitor, be thought China suffers financial crisis to affect the biggest manufacturing industry however, and its competitor, Bao Jie, strong the tycoon crossing a state such as unripe, Jin Baili,Celecoxib, this one achievement appears especially embarrassed. "The company is in the four seasons came 2008 2009 first half of the year, take the advantage of wood pulp price to be in low when increased reserve, conduce maintains level of uptodate wool interest rate. Up to by June, heng Anyao has stock of 190 thousand tons of wood pulp, enough use to next year in January. " releasing Heng Anguo border (01044.HK)2009 year half an year announces the correct time, constant installs group CEO Xu Lianjie to explain the account that acquires this one achievement so. But of the name implied meaning that this kind of accidental raw material copies a bottom to be able to not make Heng Anneng enough resemble Xu Lianjie apparently in that way, gain great victory in the market continuously. Had achieved perfection almost in channel and shop goods, when doing not have how many space to be able to offer mining, wang Hengan is managing Xulianjiexi the changing of end can harvest higher profit margin. The experimental field of advisory companyBy 2008, management sought advice from division to come. Rich thinks of management to seek advice from a company to garrison Heng An, begin to install formulate 5 years for constant strategic program, and offer what performance runs a side to seek advice. The performance that Bosaidi gives improves plan not fresh, the total end that it emphasizes a group is infinite downward fractionize arrives on each the individual's body, regard the outstanding achievement of everybody as the target with this. This kind of management by objectives asks manpower resource department is new at the same time clear group the function of every post. The Xu Lianjie that elementary school did not graduate must learn ceaselessly how the company that the palm controls this dimensions expand with each passing day. Occasionally, he relies on an individual to be joined ceaselessly realize, need learns the example inside those global limits, now, he hopes rich thinks of such outside force to be able to be broken more what go to already is inertial with obstruction. The commercial smell of individual acumen helped him gain the success of period of company newly established. Acting 1980, with a lot of advance river bosses at that time, xu Lianjie is running processing factory of a clothing originally, but stem from pair of dress OEM markets more and more congested is anxious, xu Lianjie turns decisively later do a kind he himself also is accidental be informed " burgeoning " product, sanitary towel,Sunitinib, heng Ancheng affixes the company of own brand the first times for place, it rolls out " peace and happiness " the brand was had with the market of 40% 1991 rate make brand of Chinese the biggest sanitary towel. The transnational corporation that is a representing with Bao Jie right now also began to send the attention journey of skin to Chinese body, before long, day is changed, the card of home made product of the domain such as food is hit so that withdraw house second line in succession. It is fortunately before this,Taxol, the fanaticism of agency let Xu Lianjie see the crisis again, the sanitary towel industry that he thinks the threshold is not high becomes very quickly crowded, then he imported the manufacturing facilities of the sanitary towel that protect a wing from Italy, will " peace and happiness " upgrade into " Anerle " . This new brand lets it be in Bao Jie " protect Shu Bao " position was defended before offensive. Acting 1990, the Xu Lianjie that suffers from nose Dou Yan for a long time buys the paper towel that does not drop bit to must go to Hong Kong every time. Eventually in a day of 1998 he suffers enough, introduced the product line of high-end paper towel of two abroad, begin to be oneself and with oneself " those who have the same illness sympathize with each other " person the paper towel that produces high quality. Xu Lianjie sent ad of towel of the first paper of Chinese for it, those who use is the advertisement word that he think out " soft pliable but strong, touched water, gently one rub, still do not drop wastepaper " , the teacher learns in the country that 800 money bring a show in those days one artillery piece has his moment, became advertisement star. Brand of this paper towel is " heart photograph imprints " , nowadays occupies constant to bring the half of country of group sale. On December 8, 1998, heng An hands in place to hang out one's shingle at Hong Kong couplet appear on the market, this interest is daedal familial the company that turn lends this progressively li Qing Dynasty in-house financial problem. Of course, to appear on the market, the Xu Lianjie that elementary school did not graduate spent 3 months to teach oneself knowledge of financial forms for reporting statistics. When proper company prepares to work energetically up and down, 1999 first half of the year, bound of vice-president Wu Shi a be murdered, heng An group was pulled in the investigation of prolonged. Heng An's outstanding achievement also suffers be a burden on, appear from what the company founds 10 years to come to ebb first, to 2000 second half of the year, profit only remnant 80 million yuan, be less than the half of normal time. Almost everybody meanwhile is immersed in confused. Xu Lianjie feels sheet already cannot turn round declining tendency by Heng An, august 2001, classics partner Introduction Magenshidanli, the United States Shangmusi company (NASDAQ:TGIS) is carried out to Heng Anlai aim to shorten the flow of unit time work, TCT(Total Cycle Time) that improves efficiency acts, help Hengan undertake produce and sale departs at the same time, from category production and sale development share is cut go out, undertake administrative by the group, weaken category to develop the right of property of the ministry. Introduce at that time " outside head " move is very bold, because " stannic arms defeats Mai Ken solid amount to " incident just happens before long, the manages a tool query that civilian battalion enterprise refers company and them to abroad achieves acme. But Xu Lianjie chooses accredit they. Sale system of Heng An is so primary at that time that sale system of Heng An make seek advice from division to feel open-eyed greatly: Firm petticoat influence is flush, in order to produce the sale company for oriented, different area " domestic discipline exercised by the head of a feudal household " each different, sale shift lacks new idea and charge is resided however do not fall high, as to the salesperson with huge amount, whats did they do one day to only themselves ability knows. So that work after flow standard, the salesperson of former Guangzhou branch cuts a surplus from 45 people 12 people, sale does not fall to rise instead. The Cai Cong that is in charge of Guangzhou agency management now young tiger a sale that in those days still is Beijing branch. After receiving a group to inform, he feels immediately, "Free time was gone forever " , because begin him from this day everyday content of the door inn of follow-up and the course that visit agency, amount, time, job waits everything a moment to be set to come down with written form, the means that the company can contribute with average per capita assesses the outstanding achievement of everybody. Change after carrying out 18 months, heng An breaks through 1 billion yuan of battalion that he wandered 6 years to control bottleneck, begin rapid growth. However the half that right now Shangmusi took away total advisory cost, 5.6 million dollar, the contract that terminated by a definite date actively 3 years. Advisory division people discovery, although change effect get effect instantly, but, heng An the inherent sense of personnel is too powerful at that time, a bit one flabby, rambling old habit is met come back, this lets them suspect this whether reach what Xu Lianjie grows 4 times to anticipate. Xu Lianjie saw similar problem. After Shangmusi mogs, he continued to drive this to change. 2004, sale amplitude of Heng An is adjacent 50% , employee people working habit also is producing a change in the little in time elapse. The Chinese company that resembles all speciality that change channel and sale strategy at mainland is same, constant installs what benefit from benefit from forms one piece by more than 12 thousand person to spread all over the whole nation's all and urban and rural high density to sell a network. Adjust the reached active management to their every act through this, heng An's sale grew nearly 10 in 8 years of in the past times, rise from 1 billion yuan of violent wind reach nearly 10 billion yuan. "Copy a copy " with supply catenary to weigh modelBut Xu Lianjie discovered 2008, this government changes those who establish " authority, duty, benefit " although quits administrative thinking solved motivation and fair problem, but the great plan that the selfish calculations of everybody spelled not to become Heng An however together. Rich considers a company namely meanwhile recieves orders. But the problem that Xu Lianjie discovers right now is performance not just. Before introducing rich to think of, he realizes, of Heng An supply the link such as catenary and production to also be put in problem of a lot of special simple, whole company needs a system change and promote. On August 15, 2008, xu Lianjie wants everybody to stop to issue sheet to purchase all raw material since September 1 suddenly. This the action is regarded as constant to install what government changes 2 times to begin. But with before second different is, can understand Xu Lianjie without the person right now this one act. It is before a few months,antibody, heng An because of raw material rise in price to taste paper the price be increased 5% to 10% , but lunar sale still is in growth, it goes all out in the factory of countrywide each district went up of 100% switch on the mobile phone rate, produce still can show inadequacy, individual paper is tasted still must look for other manufacturer acting labour, a few places still appeared to stop money. Making what see even triumph is prosperous picture backside however a risk that is ignored extremely easily, it is to stop money on one hand, it is the product appears however on the other hand a large number of inventory, "The stocks of major at that time product has been in perch, and the stocks that individual sheet tastes is close to or had exceeded safe alert. " Zhang Tianbing of vice president of division of big China of advisory company of Buddhist nun of division Er says, like paper towel, sanitary towel this kind of product is in for some time the consumption inside is basic it is fixed, suffer the sale activity effect of enterprise oneself only. Below the circumstance that estimates relatively easily in demand, the sale information of front did not center tiring-room well and truly just is the germ that brings about goods. The standardization that although 2005 constant installs continuance TCT to acted to have abecedarian performance to whole sale branch,assesses, the result can accuse more, sale achieved 50% high increase rate, but this kind of speed lets tiring-room support is to be critical very, bear the weight of when data bulk is too great, the system cannot open sheet even. Data iformation flow arrives from back end the process that front should be a scroll and loop originally, dan Zaiheng is installed, it is broken by block however: Information is in dispersedly other people of group finance affairs, headquarters sheds storage, trade to sell management in 3 different systems; Plan of production, sale develops a ministry to come by 3 category that become independent completely between each other again deal with, the data that passes on tiring-room often cannot corresponding. And although the standardization that front sells has taken advanced line, but also have not perfect, a lot of fine of short duration of cost, periodic index did not include assessment range. Category develops a ministry to cannot offer the plan with standard essence,Cyclopamine, this breaks the account of goods happening namely. Awfuller is, regard a fast consumable as the company, of Heng An supply chain reaction slow,Bortezomib, the price of a large amount of raw material often several months just update interval; Cent belongs to distinct category to develop the place of the ministry to purchase personnel to do not have decision making authority, should layer upon layer report up. And bring a group with constant so big purchase dimensions, however because of each category purchase fight separately and did not bring any bargain advantages from beginning to end. Because how can this constant pass higher product inventory level to ensure front only,sell,pazopanib, and so the cost that make is very high. Accept in when interviewing, brave of Cheng of presiding operation official says: "At present constant installs the capital of the group to still can support this kind of expensive stock produce pattern, but if turnover grows 10 billion yuan of above? " more what is more,the rather that, what what this Xu Lianjie hopes is, inside 5 years of future,Rapamycin, accomplish 20 billion yuan dimensions. 2007, heng An begins system of information of joint development interior with the software that use friend, have the requirement that supportive collectivize purchases already basically through construction of two years. Xu Lianjie feels how constant can let go one wrestle, made the decision that stopped to purchase on September 1, 2008 then. But purchased personnel tensely to will regard on September 1 as apparently " 2012 " , intensify ordering in succession inside the half moon before this day of arrival, but the order below these assault is become invalid completely by Heng An. On September 1 that day, on 1000 suppliers gather together installing Hai Xiaozhen, the decision that heard in same hour Heng An stops to purchase raw material and Xu Lianjie explain to this. "It is the inadequacy that wants a supplier to understand Heng An to supply chain and the improvement that we hope to do; 2 it is to let everybody be at ease, it is better that after changing, we still can have longer collaboration. " Xu Lianjie says. Glue of one of Heng An's suppliers, wave person fragrance Chen Shuguang of chief inspector of the sale that get benefit expresses to understand to this, he says to Xu Lianjie: "Should change early! " the adhesive manufacturer that divisions of 500 company of Jiang Daoda Er leave this whole world has clients of a lot of the tycoon that cross a state, they are purchased without the whole world that is not collectivize. But in also having a lot of home little supplier feels because of losing sheet anxiety-ridden. The responsibility that continues to communicate falls to constant to install a group to supply the body of exposed to the sun of king of catenary department inspector general to go up, next 3 two months, he talks about with 45 suppliers alone everyday almost. Need absolutely and more than agency of conciliation. After announcing to stop the information that purchase, xu Lianjie still stopped the production that 80 sheet with exorbitant stocks taste, at the same time take into consideration the circumstances moves the output that the sheet of on the high side of small other stock tastes. Generate undesirable sentiment to do not let produce a system, xu Lianjie kisses force dredge. After half month, constant installs the stocks that 1000 many sheet taste to regain normal level gradually. "If do not have the relative strength of CEO to be in person, this is impossible make it. " Wang Xiangyang says. Plan basic be in order, supply catenary to reform declare to begin. Heng An purchases what category develops a department above all, production and sale plan and content flow accept put together ministry. Be cut down in the buyer number of countrywide each district dispersedly original 1/3, function is the member that follow sheet from buyer change, they negotiate directly with the supplier no longer, supply in the group however after catenary issues sheet formally, the production of follow-up raw material, consign, content flows and examine wait for a circumstance. Purchase raw material to seize opportunity of vicissitude of the market better, heng An established two configuration very " high end " team of business affairs negotiation. "Quite a large amount of and urgent purchase the 3 people that basically by CEO, COO still quality canal accuses a department negotiation group appears personally, and the other people that purchase a negotiation to accuse a department by I and quality canal commonly will be in charge of. " Wang Xiangyang says. Communicate cycle on average what this makes every odd to fall from a week in the past come to arrive two days. "When to nod should average, how much to buy, buy with what kind of price, need a large number of information to be able to be made for us decision-making provide analytic basis. " Wang Xiangyang says. In Heng An the group supplies catenary ministry in, have the information group of a 78 individual composition, the price that they track heavy goods futures everyday, point to,RAD001, crude price and all sorts of trade data, have pool, be opposite in order to retain a firm the susceptibility of vicissitude of the market. Heng Anxian hopes more like that can be economical. From 2008 the bottom begins, it shortens the contest mark cycle of a large amount of raw material in January one, the sexual price that forces a supplier to raise them is compared. Many supplier insecurity that this lets include Chen Shuguang inside increase somewhat. "The supplier is forced to reduce cost to may bring about the safety factor with final product to also be reduced. " Chen Shuguang explains. To this, wang Xiangyang expresses to want to had guarded a pass to offer goods ability and product quality to wait for a few crucial index to won't appear only quality problem. "Besides just makes the raw material with inferior doorsill of frequent contest mark, we also select a few special products the supplier with strong capability of research and development undertakes the strategy cooperates. " he says. Wave person glue fragrance the development of product of pants of paper make water that gets benefit to be installed with respect to Ceng Weiheng treats water one kind can the bind agent of colour developing,vorinostat, "Such darling need to change pants of paper make water be clear at a glance. " " of Heng An supply chain relatively efficient, managing,AZD2281, this already was belonged to in civilian battalion enterprise advanced, " Zhang Tianbing says, "Next what it ought to consider is how to let this kind of advantage maintain come down, for instance it needs to change ceaselessly the position of personnel will assure clean-fingered, reduce waste, again for instance the supply of fast consumable catenary also is not have enough to meet need has been jumped over more quickly, because exorbitant inventory can bring cost pressure, so it ought to find the most appropriate turnover rate. " 500 " CEO assistant ""An outside force is in, at every turn is driven more easily. " when Xu Lianjie seeks advice from the choice of the company to management in the explanation, say. This outside force is rich is thought of not just, nearly 500 when still include Heng An to introduce advanced technologies and administrative person with ability, a few people in them come from Fuji health, the world well-known production company such as SamSung. He thinks Heng An is producing a respect to need to learn to these companies. March 2008, xu Lianjie arrives bead trigonometry makes an on-the-spot investigation, the clothing company that discovers place originally 20 dollars every profit space has been compressed 8 dollars left and right sides, to protect profit margin, of cropland of their reference abundant " seed profit is produced " means undertakes transforming to producing segment. Suffer this to inspire, xu Lianjie begins from bead trigonometry searchs manufacturing industry talent to help Heng An reduce manufacturing cost. Famous manpower resource serves Shang Mobao Cheng Hua to began to establish service constant technically to install management 2 times to change from August 2008 the project group of position demand, help Heng Anxin seek right talented person. Heng An has such ten hunt heads partner. In eye of Cheng Hua of 10 thousand treasure, heng An has been introduce in the talent on the client of civilian look forward to that behaves maturity. "They are very clear oneself want what kind of person. " Cheng Hua of 10 thousand treasure (Xiamen) business manager Xu Xiaoqian says. Its standard is, have no matter without transnational corporation setting, had better have waited for in civilian look forward to, be familiar with the working environment of civilian look forward to, growing contrail is clear, not too much find new job of experience, the wish that itself makes with respect to some exchange labor perhaps has left the person of former company. Dig comer to just can enter first according to this the name is " improve a group continuously " a few months stay in talent terminal,Dasatinib, those who observe each branches run, find out a problem and try to solve. They have a common position to cry " CEO assistant " , almost any problems can follow CEO, COO to be communicated directly. Liu Ying of manpower resource chief inspector also understands them via often can going the idea of every phase. But, these of short duration should face the cold face of old stuff without the person from time to time of real power, the necessity heart that what is more,the rather that originally a lot of employee change to this is put indissoluble. Then Xu Lianjie combines Bosaitong too concentrated lecture, groom tall to many 900 canal undertakes " brainwashing " , the investigates questionnaire result after a few months makes him satisfactory quite: The tall canal that has 98% admits Heng An needs to change again. Manufacturing industry elite people energy is released very quickly also, they deleted the feeble start on automation line through a large number of observation, increased the proportion of automation. The automation line after be being transformed via their hand always can be in give tens of thousands of yuan of benefit prolifically while save a certain number of famous person force. Back end cost of Heng An is in such one another transform case drive below more and more intensive. Magical " saskatoon space "Xu Lianjie believes nowadays, once manage changing effect the 2nd times to begin to show, heng An will be greeted again profit margin rises. "You can see the effect 2010, that will not be the trifling that the raw material that copy a copy brings a few 100 million can be likened to. " he says. Of course, no matter the reform of back end how dynamic, regard a fast consumable as the company, heng An most those who care is sure still be the market. It needs its product to have strong competition ability in the market. Heng An rejects to use the way that makes price war to gain this kind of competition ability, and the fractionize market, many brands that develop different class, be one of solves this one problem the most efficient way that those successful companies on the history find. More what is more,the rather that, chinese consumer appeals to to the value of the product seek occurrent also change. "Consumptive trend of China has developed pursuit brand from pursuit function. " Xu Zidan of general manager of department of development of Heng Anwei unripe towel says. He ever waited for the discovery in the high-end supermarket of big city to sell 100 yuan of above a packet sanitary towel in Beijing, Shanghai, "The space that the brand appreciates is infinite. " arranges this train of thought, heng An also is adding speed travel product to upgrade in recent years: The design is concise, suit the fashionable channel such as hall of bar, coffee " taste Nuo " series and air are sedate, those who suit business affairs place " Chinese wind " series and " An Erkang " the high-end product such as pants of adult paper make water is rolled out in succession, the wet towel that tastes new trend on behalf of paper is the category development department that established independence more. Contribute profit for Heng An highest " saskatoon space " the child that also is this kind of train of thought. 2000, the retail data of Nielsen company shows a brutal fact to Heng An: "An Erle " old. When those, the treasure protecting easy of treasure clean company makes cacique brand with the utilization rate of 53.5% ; The Su Fei below the banner of You Ni beautiful with young and fashionable figure and the charming bright that give birth to a banner by force to fall are in city of a gleam of is more and more welcome also; An Erle is in however one class market the disfavor in the female group with young, powerful purchasing power. As a result of the production of each company the level differs very few, heng An must keep away from " functional battle " . Department of sanitary towel development hopes to roll out to be able to make Heng An new the new product of market of occupational and young woman. Report of company of famous 4A ad connects international to suggest between concoctive proposal, "This and cosmetic structure are very actually similar, it is the product that contacts with skin together, love the United States they are in of character be at ease below premise, what pay attention to more is the sense that how can the product give them beauty. " after prepares time more one year to go, with " 7 defend again, full effect is taken care of " beg to appeal to " Anerle, saskatoon space " roll out. Department of sanitary towel development regards this range of products as from beginning to end an independent brand is run. This series wraps mount to use more bright-coloured color and downier quality of a material, apply line out of ground of animation figure clarity " girl series " personalized fixed position, advertisement puts in go up to also keep away from the TV with sanitary towel flush advertisement and choice network, planar media cooperates. 7 go to 10 yuan a packet, it is to be the same as norms almost " Anerle " double, but fashionable figure still lets " saskatoon space " win feminine heart. After the methodological survey that buys through accompanying, how does constant discover a lot of young white-collars also like saskatoon space. "We feel to need not consume the target group limit is in ' girl ' on. " Xu Zidan says. Department of sanitary towel development adjusts the fixed position of this brand for " the woman with all young state of mind " . To answer and be changed this, heng An was rolled out 2007 " saskatoon space, elegant series " , oily elite of essence of life is added in fabrics surface layer, the design that pack is compared on the style " girl series " more maturity and composed, the planar media that increased a few to have fashionable flavor besides QQ is done put in. To 2009, "Saskatoon space " become whole Heng An group profit contribution is highest child brand. In the meantime, sanitary towel developed a ministry to undertake locating afresh to Anerle,Docetaxel, peace and happiness: "An Erle " advocate play functional card, roll out the function such as the La Xin, leakage that prevent side sanitary towel in succession, price stability is in in upright; And " peace and happiness " take an amount, live firmly in through making deep medium of communication a large number of in the market position of small town and even villages and towns. Nowadays, since Xu Lianjie sits in him to appear on the market from 1998 then, had not decorated again, in the office that display has color of secondhand goods market quite, pondering the way that Heng An did not come to. Bao Jie is example of Heng An. At least is in product structure respect, heng Anzheng is close to this international consumable of top class family expenses produces business. Be tasted in paper and besides the sanitary towel class that has an advantage most, also have below Heng Anqi " beautiful Yuan spring " wait for day to turn a brand. 2008, heng An bought Fujian to kiss food in person the share of 51% , this lets its distance in product category respect and Bao Jie close one pace, there also is brand of a snacks below latter standard " taste a guest " , and still be in now in person in person be versed in to taste a guest to take the place of. Xu Lianjie thinks, the content that can share constant to install other category in person in person flows, supply catenary cent to sell network and brand management, obtain synergism thereby. The newspaper in 2009 is brought in constant in, heng An states future wants to make snacks business progress afterwards paper taste, the Wu of the 4th great undertaking besides diaper of sanitary towel, paper. Spring 2009, the sell like hot cakes of paper towel poses grim challenge to Heng An's supply, in produce can insufficient circumstance to fall, heng An tries the bag outside producing one part to give in May the enterprise such as the flower. "OEM is helpful for marry again risk and continue to reduce cost. " more important is, this leaves Xu Lianjie memory medium " Chinese treasure clean " close one pace. 01 sales system changes to begin from 1996, sale dimensions is as long as Heng An 6 years to wander at 1 billion yuan are with production oriented; Each other independence, resource cannot share branch of each district sale, salesperson amount is huge but management is inattentive, efficiency is low; Channel is not quite thorough ? produce and sale is separate, form production and sale separate department, will manage ? standard to sell working technological process by the group, establish is fine an index, assess everybody ? of outstanding achievement introduces outside talent to comprise " the market implements a group " , coach strong cent of salesperson ? is sold, do not let off ? of any sale resource to make growth target for agency, how does the intermediate link constant of the member that reduce a sale and channel arrive from 2001 the turnover 2009 year of growth trend graph 02 transform automation line to pack production line the sanitary towel of lowest of efficiency of choice of ? of chaotic, inefficient packs ? of automation line to make surveyor's pole line, new position, delete feeble start, increase ? of automation scale " surveyor's pole line " the after be being transformed on type automation line together congener automation line that mode extends 85% above is compared gave 170 thousand yuan formerly prolifically / lunar benefit; Total managing labor power 26, total promotion benefit amounts to more than yuan 270 / year 03 supply catenary to optimize company product inventory exorbitant, and sale terminal appears however goods; Supply chain reaction speed slow, cost is exorbitant purchase develop a department for a long time in each category dispersedly, too as close as relation of supplier of local raw material, purchase personnel layer class not tall, bring about decision-making cycle to grow too without decision making authority; Supply chain ? of not quite sensitive to the economic information such as heavy goods futures is decisive remove sheet, make stop all raw material to purchase contract ? to suspend the sheet with exorbitant stocks tasting production, adjust what category of stocks ? develops a department to purchase, plan (include production and sale) , content shedding closes put in ? of group headquarters 's charge to recombine group of negotiation of high-end business affairs ? upgrades information system, maintain a company to shorten to the susceptibility ? of vicissitude of the market the supplier strategy with the special product of ? of of contest mark cycle of a large amount of raw material and strong capability of research and development cooperates the average and decision-making cycle that every sheet purchases falls from a week come to arrive two days, stock turnover period fall to be controlled to 30 days, contented rate rises order form 95% ,Abiraterone, purchase the value every sheet is more average than in the past low 3 to 4 percent 04 transform An Erle " Anerle " brand ageing is serious, it is gradually in city of a gleam of and the female group with young, powerful purchasing power " disfavor " female consumes ideal happening change, from take a function seriously to arrive take brand connotation seriously, competitors of Heng An that cross a state discovered this earlier, roll out the new product of figure vogue, go up in the price with old and changeless " Anerle " pull open a distance, "An Erle " the fixed position that lost high-end product rolls out brand-new product, brand, " saskatoon space " ? changes image thoroughly, emphasize individuation locating fixed position of ? of ? huff adjusts: Arrive from the girl " the woman with all young state of mind " ? rolls out ? of more mature deputy line to abound product line in the light of new fixed position, form is didymous " saskatoon space " the price is protected 2009, "Saskatoon space " hold sanitary towel sale 57% become profit to contribute highest child brand, also be the world on most profitable sanitary towel 05 transform An Erle " Anerle " brand ageing is serious, it is gradually in city of a gleam of and the female group with young, powerful purchasing power " disfavor " female consumes ideal happening change, from take a function seriously to arrive take brand connotation seriously, competitors of Heng An that cross a state discovered this earlier,cell signal, roll out the new product of figure vogue, go up in the price with old and changeless " Anerle " pull open a distance, "An Erle " the fixed position that lost high-end product rolls out brand-new product, brand, " saskatoon space " ? changes image thoroughly, emphasize individuation locating fixed position of ? of ? huff adjusts: Arrive from the girl " the woman with all young state of mind " ? rolls out ? of more mature deputy line to abound product line in the light of new fixed position, form is didymous " saskatoon space " the price is protected 2009, "Saskatoon space " hold sanitary towel sale 57% become profit to contribute highest child brand, also be the world go up most profitable sanitary towel
haomin2029 发表于：2010-7-12 16:22:44
